Blog

How to create a business-development ad for Facebook

The next Facebook-like ad might be a video, but there's a whole world of other ads that could come out of the same playbook.Here's how to create one that makes you look good.1.Get your ads out there2.Get the right message3.Get relevant and relevant-looking ads4.Use a compelling story to build the story5.Make it personalWe all want to look good in our

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Blog

Imagination: Business Development Through Imagination

Imagine you're at a conference and your boss is introducing you to a team member.You look around the room and see a couple of people.They're in their 20s, and they're the people you'll be working with for the next few months.You're excited to see that someone so young is willing to take the risk of working on this project.But the

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